Tuesday, March 28, 2023

What is OTT Platform How OTT Platforms Works, OTT


As we all know that today’s door is the door of the internet, where earlier we used to go out for small work, in today’s date we can do all this with our mobile. Even if they want to watch something on television, now some people prefer to watch it on their mobile phones at any time without ads. In such a situation, let us tell you that web series has now taken the place of these television shows. Which OTT platform has been created, but the special thing is that no one can go out due to the coronavirus, so nowadays it is decided to release films on OTT platforms instead of theaters, due to this the demand for OTT platforms is increasing. Has been very fast in the market.

What are OTT Platforms? How OTT Platforms Work

OTT platform means – an over-the-top platform, which provides video or other digital media-related content through the Internet, these OTT platforms are a type of apps that are found on Google Playstore, all companies There are different OTT platforms, use these OTT platforms, you have to subscribe to these OTT platforms. OTT platform was started in America and it gradually came to India, but now its demand is increasing very fast.

It is mainly used for video-on-demand platforms, audio streaming, OTT devices, VoiceIP calls, communication channel messaging, etc.

OTT Platform Services Types

• Transactional Video on Demand (TVoD):

In this TVOD service of the OTT platform, this facility is provided that if customers want to watch any of their favorite television shows or movie once, then through this they can watch it on rent, or it can also be bought. For example Apple iTunes etc.

• Subscription Video on Demand (SVOD):

If customers like to watch video streaming content, then they have to take a subscription for it, and they need to pay something for the subscription. There are many platforms on which customers can watch original content. For example Netflix, Amazon prime, etc.

• Advertising Video on Demand (AVOD):

Advertisements are present in this OTT service. In this, customers can watch content for free, but along with watching this content, they also have to watch ads in between, which can be any video ads.

OTT Platform Services Benefits

  • Where people needed cable TV connection or DTH connection to watch TV shows and movies or any favorite program, now people can watch their favorite shows whenever they want using only internet connectivity.
  • Web series, documentaries, and whatever content they see on the OTT platform are all original. Which does not happen on any platform.
  • There are some OTT platforms that create their own content or series and put it in, these are some OTT platforms as Amazon Prime Video and Netflix.
  • People have got a lot of convenience through this technology. Because people can do whatever they want and use the OTT app whenever they want.
  • In today’s time, people are buying devices like smart TV, smartphone, and tablet in place of TV i.e. television, the main reason for this is the OTT platform only because people now connect OTT on these devices and watch these shows in it.
  • People can easily download this OTT platform app from Playstore on their mobile phones or tablets. And by connecting it to your SmartTV, you can watch shows and movies of your choice.
  • The best advantage of OTT is that people do not have to wait for it, they can watch the content they want to watch. This is its most special thing.
  • Now some upcoming Bollywood movies in 2020 are also going to be released on OTT platforms so that people will get a chance to watch these movies with their families at their homes.

Top 10 OTT Platforms in India

1.) Netflix 

Netflix is ​​the biggest OTT player coming to India in 2015. This is a US-based video streaming company, which is now available in India at a starting subscription price of Rs.500 per month and goes up to Rs.100 per month after one month of a free trial. While most OTT service platforms follow a mix of advertising-led and subscription fee-based business models, Netflix, in line with its global strategy, is ad-free in India.

2.) Voot :

Voot is a well-known OTT platform in India, which is mostly used to watch highlights of Colors serials. OTT is a video-on-demand platform that is a part of the digital arm of Viacom18. Viacom 18 is one of the largest media networks in India. The platform offers its viewers a vast array of content options and preferences. It has a content pool of 45,000 hours which includes – Colors (Hindi), MTV, Nickelodeon, Viacom 18 Motion Pictures, and MTV Indies. It offers the biggest TV Shows, Blockbuster Movies, Toons, and VOOT Originals.

Voot currently aims to capture the digital video landscape with new and new-age content without any premium cost. One of the major attractions of the platform is its original content as it includes a plethora of categories dramas, comedies, spoofs, and everything in between. So far the platform has managed to attract around 32 million active monthly users, who spend an average of 50 minutes on the platform per day.

3.)  Hotstar

Hotstar is a Star network product that was launched in February 2015. It has rapidly grown to become one of the largest video-on-demand platforms in the country. Hotstar is the only platform where the best of TV shows, movie premieres, and live sports and events from around the world are available under one platform. It is the only service with content partnerships with the top three global studios – HBO, Fox, and Disney.

With nearly 100,000 hours of exclusive content across eight languages ​​and coverage of Cricket, Football, Kabaddi, Tennis, F1, Badminton, and the biggest sporting events around the world, Hotstar offers one of the largest and most diverse content portfolios in the world. Is. , Its premium service is priced at a subscription fee of Rs 199 per month.

4.) ALT Balaji

AltBalaji is a famous OTT platform in India, which is in news due to its adult web series, recently this OTT platform was in the news because a famous director of Alt Balaji had published content related to the insult of the Indian Army. For this director was criticized a lot on social media.

ALTBalaji is an advertisement-free subscription-based service, a product of the film and television production house, Balaji Telefilms Limited. It offers 32 original shows in Hindi, Bengali, Tamil, and Gujarati at a subscription price of Rs 300 per year. With this platform, Balaji wants to venture into clutter-breaking content and have something for everyone. But there are some web series of Alt Balaji which we cannot watch sitting together with the family.

Their ideology is that consumers will eventually pave the way for the kind of content they want to watch and ALTBalaji is here to diversify content across genres. ALTBalaji is focusing on content in Tamil, Gujarati, Telugu, and Marathi along with stand-up comedy.

5.) Amazon Prime Video

A year after the launch of the biggie OTT player, Netflix – Amazon Prime Video launches in India. It currently costs Rs.999 per year. According to the director of content at Amazon Prime Video India. India accounts for the largest number of Prime members. which is the fastest-growing among the 16 countries that are present on the platform. India is a price-sensitive country and with its low-cost subscription fee it gives users great value for money

Nearly 93% of the time Indians spent on online videos was watching Hindi and regional language content. Amazon not only provides English-centric content but also focuses on Hindi content as well as regional content. This video content portfolio is led by Bollywood movies which is a popular content category in India. Amazon has reportedly earned $300 million for original Indian content, roping in some big Bollywood names in addition to the internet content space.

6.) Viu

Viu has been launched in India by a Hong Kong-based PCCW media company named Vuclip. This is yet another video-on-demand service, at a subscription fee per month (after a one-month trial) for those who wish to consume ad-free content and experience the premium version. Although it also has a free version with thousands of hours of content. The service boasts 17,000+ hours of fresh Bollywood and Indian regional movies across 10,000 languages. 70% of INR 100 Crore Club movies are on Viu along with 3000+ hours of music and popular English serials.

7.) Sony LIV

Sony Liv is an OTT service launched in 2013 and developed by Multi-Screen Media. It has a mix of free and premium content and has partnered with SPI International to showcase seven more international television channels across different genres in addition to the existing five. This premium content comes at a subscription cost of Rs.99 per month. It features viewers from the Sony stable – Sony, SAB, and Max. Apart from enabling viewers to watch current shows. SonyLIV will allow subscribers to watch past episodes and movies, and special events.

8.) Eros Now 

Eros Now is the OTT arm of Eros International which was launched in 2015. The platform is working on building original content around a library of Bollywood movies apart from creating a plethora of original content that is both in Hindi and English. It is also focusing on making digital-first films. It is a homegrown platform with an active user base of 80 million registered users.

The most prominent content on the platform is Bollywood movies. Eros Now hosts endless entertainment with one of the largest movie libraries of over 10,000 movies, as well as premium television shows, music videos, and audio tracks, unmatched in quantity and quality.

Also, Read Best 30 TV Shows in India on OTT platforms in 2022

9.) ZEE5 

Zee Entertainment Enterprises Limited (ZEEL) has launched its own over-the-top video streaming platform named ZEE5. Which provides Indian and international movies and TV shows, music, live TV, and health and lifestyle content in 12 languages. does. Which includes English and Hindi. , Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Odia, Bhojpuri, Gujarati, and Punjabi. It has over 1,00,000 hours of TV shows with over 500 shows in 8 Indian languages.

Apart from Indian languages, ZEE5 offers an impressive collection of premium TV series from around the world, including Turkish, Korean, and Spanish shows, exclusively in Hindi. With Live TV On-The-Go, users can choose from over 90 Live TV channels and enjoy Hindi, English, and regional GECs, Movie Channels, News Channels, and Kids Channels. Zee5 also has a premium version of this OTT service with a subscription fee of Rs. 9.99 per month.

10.)  BigFlix :

Bigflix is ​​a subscription-based movie streaming service from Reliance Entertainment. In April last year, the platform was revamped and now after a one-month free trial, its subscription fee is Rs. 50 is The service offers up to five user profiles and HD quality streaming on up to five devices simultaneously. Given that Indians have an increasing consumption of digital entertainment on a daily basis. BigFlix has made sure to fill the void created by the decline of the home video market to distribute movies digitally.

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