Thursday, June 1, 2023

11.3% of women in India use paid apps, 6.1% work in gaming apps


Despite the 50% increase in smartphone usage by Indian users last year, and female community participation continuing to increase. Only 11.3% of Indian women use their smartphones to access gaming apps.

According to a report from artificial intelligence startup Bobble AI, only 6.1% of women work in gaming apps.

Interestingly, the report also showed a higher percentage of women using dietary supplements (23.

In addition, the rate of use of communication applications (23.3%) and video applications (21.7%) among. Women is higher than that of paid applications and games.

These findings are based on Bobble AI research, which aims to understand mobile usage and users’ subsequent interactions with businesses and multiple platforms.

The research was done using original data from the company’s massive base of more than 85 million Android smartphones. The report examines 2022 and 2023 data to analyze mobile phone usage and trends among Indian consumers.

According to the report, from January 2022 to January 2023, the total hours people spend on smartphones will increase. The data show that the average mobile phone usage has increased from 30% in 2022 to 46% in 2023.

In addition, all data shows that users will spend 50% more time on their smartphones in the first months of 2023 compared to 2022. total), with apps remaining for just over 23% of all time users use their smartphones.

Among other apps, lifestyle apps emerged as the most popular, with people spending more than 9% of their time on these apps. Apart from these categories, it was state in the report that finance, games, music and entertainment applications had more than 1% participation.

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